Everyone is NOT Your Target Audience or Market

Wanna know the easiest way to leave money on the table?? Make everyone your target audience/market. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Sis, selling hair doesn’t mean all women are your target. Selling T-shirts doesn’t mean anyone who wears clothes is your target. Offering weight loss coaching doesn’t mean everyone who wants to lose weight is your target. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’re a business owner who is currently doing that, let me guess, you’ve had the following problems:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. Getting engagement from your followers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Getting sales⠀⠀⠀⠀⠀⠀⠀⠀⠀
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LISSEN! TRULY knowing your ideal customer is the foundation to building a successful brand. If you don’t know WHO you’re talking to, WHERE to find them, and WHAT to SAY to them, you’re gonna remain stuck!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And knowing your target audience goes deeper than women between the ages of 18-65. 🤨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Do you have your target audience nailed down? If so, that is great news! If not, consider joining my Target Audience Mastermind when it's open for enrollment. TRULY knowing your target audience is the foundation to building a successful business.

In order for a business to be successful, the proper foundation has to be laid. Part of that foundation, is properly identifying your target audience. Marketing is so much easier when you know your target audience SO WELL, that your products or services sell themselves. THAT, is the goal!